Hi, I'm Darrell Wilson - a Freelance SEO Consultant based in Edinburgh

I help ambitious SMEs to grow their Search Engine Visibility, Organic Traffic, Conversions and Revenue.

Finding an SEO Consultant you can trust is tough

There's conflicting advice everywhere, endless jargon, and plenty of self-proclaimed "experts" who don't seem to have worked with anyone you have remotely heard of.

So why should you trust me to help with your SEO?

Here are a few reasons to consider:

✅ I'm Strategic
SEO needs to align with your business objectives and overall marketing strategy. As well as SEO I can help with cross-channel Content Marketing that drives measurable results.

✅ I'm Technical
Many marketing consultants and agencies aren't. Which can cause communication problems. As a former web developer I'm very comfortable discussing UX with UXers, Design with Designers, Code with Coders.

✅ I'm Business Focused
I understand how essential it is that your marketing budget delivers ROI. SEO isn't just about keyword rankings - it's about driving real business results. I focus on strategies that help you increase traffic, generate leads, and grow revenue.

✅ I'm Professional
I invest in the same cutting-edge SEO tools, audience research, and marketing data platforms used by large digital agencies, giving my clients the data and insights they need to accelerate growth and stay ahead of the competition.

✅ I'm Creative
SEO isn't just technical - it's also about strategic content that attracts, engages, and converts. I collaborate with my clients to plan and create high-quality content that drives traffic and increases conversions.

✅ I'm Collaborative
I bring deep SEO and Content Strategy expertise to the table - but you and your team are the experts in your business. I love working closely with in-house teams and/or agencies to create strategies that deliver results.

✅ I'm Trusted by Leading Brands
Brands like Arsenal Football Club, Forvis Mazars, Sunamp and Recast have trusted to to help them improve their SEO. You can too.

That's a lot about me already. If you want to know more why not connect with me on Linkedin

Let's Talk

So - if you're looking for a Professional SEO Consultant that brings technical expertise, strategic thinking, and measurable results Get in Touch. I would love to hear from you.

Technical SEO

Technical SEO issues on your website can seriously impact your search traffic.

I have deep technical experience from working on large websites for well known brands such as Arsenal FC, Nandos, Lloyds Bank, National Galleries of Scotland.

I can audit your site to identify technical issues, prioritise them, and advise on how to fix them. We are comfortable working directly with your web developers to resolve technical SEO issues if required.

SEO Growth Strategy

An SEO Growth Strategy is essential for increasing traffic to your website.

I use professional Competitor and Keyword Research tools to identify your growth opportunities and create a growth strategy for your business. I will advise on which keywords you should be targeting, and how and where to use them across your website.

I also work with trusted SEO aware content writers who can create high-quality content that will help grow your search traffic and conversions.

Content Strategy & Content Marketing

Understanding your audiences and the content they are searching for is the key to improving the quality of your website leads and conversions.

I use professional Audience Research and Content Research tools to discover where your audience spends time online, and the types of content they are searching for.

I use that data to create a bespoke Content Strategy for your business.

I use trusted frelance content writers and can provide a done-for-you content writing service.

My SEO & Content Marketing Clients Include

  • Mazars
  • Built Environment - Smarter Transformation Scotland
  • Samba Digital
  • The Writer
  • Tangent Graphic
  • Bryant and Cairns
  • Function and Form
  • Sports Translate
  • Neidpath Castle
  • Graphical House
  • Todd & Duncan Cashmere Accessories
  • Coldwells Build
  • Cool Planet
  • Angus and Mack
  • Aosdana Jewellery